how we do it
“I have a theory that the truth is never told during nine-to-five hours.”
― Hunter S. Thompson
In our work, we aim to close the gap between our agency/brand HQ ivory towers and the reality of people around the country, finding real truths to inspire more resonant ideas.
Ethnographic Research, aka being “in the field” is additive to other consumer research methods. It fills in gaps about our audiences with texture, nuance, and reality.
Getting out of the traditional research setting, and into the real world, leads us to these unfiltered human truths.
Ethnographic Research, aka being “in the field” is additive to other consumer research methods. It fills in gaps about our audiences with texture, nuance, and reality.
Getting out of the traditional research setting, and into the real world, leads us to these unfiltered human truths.
Our Approach
- Recruit organically, sometimes even in the wild
- Meet them on their turf
- Get behind the scenes
- Be legitimately interested in their stories
- Shared experiences and confessional conversations
- Let their words speak for themselves
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The team
